Monday, August 14, 2017

Getting The Most Out Of Your Trade Show Experience

Trade shows are the ultimate way to see best in the business! No matter if your there to see the best new thing or there to show the latest and greatest your company has to offer the experience should be fruitful and fun. Here are a few steps for visitors and presenters to get the most of your next trade show.

Step 1 ~ Don't Get Lost in the Crowd


Visitors ~ The bigger the show the tougher it can be to see everything you want in the time you have so first make a plan. All trade shows have a list of vendors and often a booth map so you can find them. Map your route so you catch everything on your list without having to go in circles!

Presenters ~ The bigger the show the tougher it can be to stand out from all the other vendors keep in mind making your booth pop and eye catching will keep people from passing you by! Bright colors, catchy slogans, & free hand outs are all great ways to keep the traffic coming.

Step 2 ~ Learn From The Experience 


 Visitors ~ Learn what you can so you take home some knowledge and not just freebies! Vendors are not just there to sell they want to educate their customers ask usage and benefit questions, grab literature for a later read, and pick their brain for future projects. This is your chance to get one on one time with the experts. 

Presenters ~ Learn from your customers! Getting face to face feedback on what customers need and want can be a real value to you when it comes to marketing, advertising, and new product development. If you show genuine interest in what they have to say they will so more interest in your brand and products!  

Step 3 ~ Getting Impressed and Making An Impression


Visitors ~ Give your time to vendors who are present, patient, and put in the time to impress you. If you walk by and the booth presenter is sitting in the corner on their phone and don't even bother to look up and say hi maybe they don't deserve your time. But the next booth presenter might be waiting for you to turn the corner, flag you down, and make the effort to draw you in. Those guys and gals are going to give the grand tour!
Presenters ~ Be present this is your chance to get one on one with your customers and make an impression that lasts from the show to the store. Stay off your phone start the conversation as they walk by and draw them in with your perfect and polished presentation. Make the impression that lasts from trade show to check out line!

Step 4 ~ Consider What The Booth Has to Offer


Visitors ~ Some trade show booths just want to give you a brochure a free pen and send you on your way. The best ones have hands on displays, informative videos, free product samples, and polished presentations. Give credit where credit is do, give your time to the vendors going the extra mile and your sure to get what you came for!

Presenters ~ Consider what will give visitors to your booth the most engagement, let them get hands on with the product your promoting when ever possible. When they can use your product and see for themselves the results its going to leave that lasting impression your looking for. Sending them off with a small free sample to try on their own is always a big help when it comes to seeing that return on your trade show investment in sale increases.

The best advise for your next trade show is to have FUN! 


If your having fun so will everyone else so be ready for busy hustle and bustle of the ever growing trade show experience. If your visiting take advantage of the games, draws, and hands on displays booths have to offer. And if your presenting the more engagement you offer at your booth the greater the impression and traffic you get. People love to touch displays, be dazzled with colorful visuals, and take home samples. The more you offer the greater the return!

Check out the Trade Show Reel from EZ Strip and see how they make a one of a kind experience for their customers! 

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Wednesday, August 2, 2017

Asbestos: The Ticking Time Bomb


 What Is Asbestos?


Turns out it's found naturally in rock and the fibers are extracted and then mixed with other things, like concrete. Asbestos is "wonderful stuff" when you consider its properties. It is strong, flexible and resistant to heat, weather and most chemicals. Asbestos is so versatile and durable that it found its way into thousands of products and places between the 1940s and 1980s. More than 3,000 products contain asbestos, but most people just think of it as being in the garage roof, or in their ceiling tiles. The reality is it gets used in all sorts of things, like in concrete to make it stronger or in pipe lagging because of its insulation properties. We even used to coat car parts with it, and make fire blankets with it because it’s flame retardant. The scary part is much of it remains in public buildings and homes today.

There are three types of Asbestos: brown, blue and white. Brown and blue asbestos are amphibole fibers, which means the fibers themselves are like needles. They’re resistant to everything, including water, fire, electricity and sound. For that reason they are mostly used in ceiling tiles, drywall textures, bath panels and have been sprayed on car parts. Both brown and blue asbestos were the first to be banned in many countries. White asbestos, Chrysotile, is best for weaving because its fibers are curly. That’s the fiber that’s used in concrete, what your garage roof is made of, you can find it hiding in your walls, and it makes up the vast majority of asbestos found today.

Exposure Concerns?


Evidence of the deadly toll the mineral takes on human health was mounting all along. The first documented case of asbestos-related death appeared in 1906. A 1918 document noted that asbestos workers were generally rejected as customers by the Canadian and U.S. insurance industry. By the 1970s, health concerns prompted some countries to limit use of asbestos or ban it outright, causing demand to wane. The most common result of asbestos exposure is a lung disease called mesothelioma. It attacks the lining of the lungs (pleural mesothelioma). Once diagnosed, victims are generally given between six months and a year to live.

Mesothelioma is developing in waves. The first wave was miners, mill workers and ship builders, who worked in the post-Second World War asbestos boom times and came home caked with dust.
Now different sorts of workers are getting sick. They include people who work with asbestos products: carpenters, electricians, car mechanics, plumbers, caretakers and factory workers. Another wave is family members — “bystanders,” in medical parlance — who are dying from the equivalent of second-hand smoke: Victims include spouses who washed dusty clothes and children who snuggled with parents after work.

What's Being Done? 


The World Health Organization – which declared asbestos a carcinogen in 1987 – says all forms of asbestos cause lung cancer, mesothelioma and other cancers, as well as asbestosis. It says the most efficient way to eliminate these diseases is to stop the use of asbestos. Many countries have follow suit from the European Union to the Persian Gulf, from industrial states like Japan to Africa’s developing economies, 61 nations have banned asbestos, according to the International Ban Asbestos Secretariat.

Some nations exempt minor uses. Notable exceptions that still permit asbestos use are China, Russia, India, Brazil, Canada and the United States. Canada plans to ban asbestos use by 2018, in what many health advocates hail as a victory for public health, albeit one that is long overdue. Banning new production and use of Asbestos is definitely a step in the right direction, unfortunately it does not prevent exposure to the materials already in our homes and public buildings.

Best Line Of Defense?  


Education and caution! Best way to avoid exposure is to know how harmful exposure is caused. The most common source of exposure is from contaminated dust in the air that is breathed in. How is the dust created? Buy drilling, sanding, cutting or disturbing materials that contain Asbestos. Other than occupational exposure older home and building renovation can cause exposure to Asbestos.

If removal of materials that contain asbestos is the preferred option hiring a certified professional to complete the work is the safest choice. If DIY is your only option work safe. For some materials building over top instead of disturbing by removal is a safer option. For other materials that require removal like damaged drywall texture test before you touch!

Here is some more info on safe drywall texture removal  

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